Live Diamond precious stones are born from a fragment of diamond or other stones, which is “grown” like a seed in a greenhouse. Inside the laboratory we recreate the same conditions that naturally exist to form traditional stones: the fragments grow much faster than what occurs in nature. This is a more sustainable process because it significantly reduces the social and environmental impact of precious stone production.

In this way, mining is limited and greenhouse gas emissions, water and energy consumption are reduced. Safety conditions and workers’ rights are also ensured. The result is eco-friendly diamonds, rubies, emeralds and sapphires with the same physical, chemical and optical properties of traditional stones: carat, colour, purity and cut remain unchanged.

Recycled gold is produced from metals that are no longer in use but that still have potential. All metals come from RJC-certified sources. After being melted at high temperatures, they are reintroduced into production: in this way we reduce the use of raw materials and avoid mining, with all its associated risks.